“When I became a mother, my understanding of why we need to walk gently for future generations grew from something that I knew into something that I could feel. Niimaama aki speaks...
What does it mean to have a sustainable relationship with your outdoor gear? It’s a question that I thought a lot about, maybe even too much, ahead of my hike with Fjällräven...
This week at POW Canada we’ve launched our summer campaign We Are Nature, and in it we’ve introduced one of our core brand pillars: protected nature. But what do we mean when...
