Katrina Strand is a mountain bike coach, brand ambassador, former professional racer, and lifelong advocate for getting more people on bikes. Based in Whistler, British Columbia, she represented Canada at several Mountain Bike World Championships and was among the early generation of women helping shape the sport of freeride mountain biking.

Today, Katrina is the owner of Strand Training, where she coaches riders of all ages and abilities.  She is passionate about building confidence, creating welcoming spaces for all riders in the sport, and helping riders develop both on and off the bike.

Having spent decades riding, racing, and working in the mountains, Katrina has developed a deep appreciation for the natural landscapes that make outdoor recreation possible. Through her work, she hopes to inspire people to connect with the outdoors and become stewards of the places they love.