Erin Hogue is a photographer and visual storyteller based in Whistler, BC. Her passion for the outdoors comes through in her work capturing what it feels like to be outside—with people you care about, in places that make you feel small in the best way. Whether it’s splitboarding through a snowstorm, hiking out for one last shot, or paddling out at sunset, Erin’s images reflect a deep love for nature and the communities built around it.

Her photography has been featured by National Geographic, shown in galleries around the world, and awarded at the X Games. But more than anything, she’s driven by the chance to use storytelling to inspire people to slow down, explore with intention, and protect the places that shape who we are.

A long-time Canadian Rockies resident, Lynn has written about the people, places, natural environment and unique mountain culture of Western Canada’s mountain world for more than 30 years. An active Alpine Club of Canada member, she’s written 10 Summit Series booklets, edited the ACC Gazette for 13 years, and copy edited the Canadian Alpine Journal since 2006. Author of three books starring self-propelled mountain adventurers, her most recent is Stories of Ice: Adventure, Commerce and Creativity on Canada’s Glaciers, which weaves together a rich history of Western Canada’s glaciers through the exploits of fascinating individuals—explorers, professional guides, tourism operators, artists, filmmakers and scientists. She is Canada’s Writer in Residence for the UN Year of Glaciers’ Preservation.

It was while skiing across glaciers on her own adventures – camera in hand - that Lynn grew deeply intrigued by gaping crevasses and tottering seracs – glacier ice sculpted and shaped by centuries of snowfall, wind, sun, heat, frost and the pull of gravity. Writing for magazines and newspapers including explore, Gripped, Mountain Life, Alberta Views, Rocky Mountain Outlook and PIQUE Newsmagazine, her interviews expanded to learn from scientists who study our ancient ice, and all the ways we benefit from glaciers and icefields. These experiences have brought her a deep understanding of how Earth’s warming temperatures, exacerbated by burning of fossil fuels, are causing glaciers around the world to melt rapidly.

“I couldn’t stand for our glaciers, and all the ways they contribute to our lives, to simply melt away without anyone recognizing their value not just as critical freshwater reservoirs, but also as the most amazing, spectacular environments to experience firsthand. That’s why I wrote Stories of Ice, and why I love to share my stories and photos with audiences, to hopefully inspire people to fall in love with and become advocates for our magnificent, magical, and melting, glaciers.”

Darren Rayner is the founder of Magnafire, a creative content studio that specializes in scalable video production for brands in the sports, outdoor, and wellness industries.

Drawing from his background as a filmmaker and his experience co-founding the grassroots brand Voleurz, Darren has earned a reputation for crafting bold, impactful content that resonates across platforms.

With a deep passion for storytelling and a talent for turning ideas into entertainment, Darren leads Magnafire, helping brands amplify their impact through creative and authentic campaigns.

To date, Darren and the team at Magnafire have produced over 12,000 pieces of content for global brands such as Red Bull, lululemon, Arc’teryx, Mazda, ESPN, Coors Light, Microsoft, and Oakley.

Zessel is an artist located in the Sea to Sky. She draws inspiration from the surroundings that she calls home. Originally from Vancouver, she spent her free moments growing up in the mountains, skiing and biking. Putting pen to paper allowed her to capture moments of her adventures and transform them into visual pieces.

You can find her unique blend of intricate line work, patterns, and nature on her social platforms and throughout the outdoor industry. She has created graphics for different ski and snowboard brands, as well as large scale murals for ski resorts and retail spaces.

Capturing a full mountain scene, animal, or shape within a complete image is her way of recounting one of her backcountry adventures. The mountains give her the subject matter of each piece. She hopes her art will connect with your memories of being in nature and resonate with the feeling of being completely immersed in the wilderness.

As a passionate aerial artist whose unique and captivating performances merge artistry with adventure, Sasha uses her skills to draw attention to beautiful and often vulnerable natural environments. It’s through this work that she's witnessed the drastic impact of the climate crisis, and now uses her lived experiences to draw attention to these changes.

In July 2024, Sasha faced a devastating personal loss when her home and much of her Jasper community was destroyed by wildfire. This tragedy has only strengthened her resolve to highlight the urgent need for climate action. She is renewing her commitment to using her art to shine a spotlight on the climate crisis, raising awareness of the impact of climate change on the places she loves and works to protect. Sasha's work now carries an even deeper significance as she channels her grief into a powerful message of environmental advocacy, emphasizing the necessity of preserving our planet for future generations.

If you read science, environment, adventure travel or outdoor editorial, you’ve read Leslie Anthony. One of the most prolific outdoor writers of our time and a past editor at SkiTrax, explore, Powder, Bike, SBC Skier, WB and Mountain Life Annual, his work appears yearly in a range of global magazines in several languages. In Canada you’ll find his features populating titles like Canadian Geographic, British Columbia, Forecast and the Mountain Life family of magazines, as well as PIQUE Newsmagazine in his hometown of Whistler, B.C.

Whether it’s a ski trip to Arctic Norway or a look at illegal wildlife trafficking, one thing infuses all of Leslie’s work—an informed climate and biodiversity lens. This focus started as a nature-mad kid growing up in Ontario, led him through a PhD in Evolutionary Ecology, and continues today in his biological research, consulting and outdoor travel writing. With literally no topic unconnected to climate, Leslie enjoys digging into every opportunity to educate and inform, including film collaboraions and the several books he has authored.

Robin O'Neill is an outdoor lifestyle and action photographer based in Whistler, British Columbia. Her editorial and social documentary backgrounds have helped Robin develop a unique view into the wild landscapes and wilder personalities that surround her. By translating her passion for outdoor adventures into exciting visual stories and dramatic imagery, she has found success in working with many reputable outdoor brands, as well as winning the Whistler Deep Winter and Deep Summer Photo Showdowns, People's Choice at WSSF 2019, and a finalist at Red Bull Illume 2019. Robin's insatiable curiosity and addiction to mountain life have perfectly combined to ensure ongoing grand adventures and a growing portfolio of outstanding images captured in the wild outdoors.

Living in the Whistler area for two decades while working as a freelance cinematographer and filmmaker, Brian is known for capturing visually stunning images that tell deep and meaningful stories. His specialty is working in extreme environments and capturing world-class athletes performing at peak performance, creating world-class images no matter the situation. As a socially-conscious documentary filmmaker, he is committed to telling deep and meaningful stories that have the ability to create impact in the world and continues to seek out projects that accomplish those goals.

Born & raised amongst the coastal forests, mountains and waters of Cascadia on traditional Coast Salish territories, Ross has always been an active observer of the natural world around him.  While exploring these lands on skis, a bike, or board, he continually finds himself getting lost in the often glanced-over beauty of the ecosystems we play in - the resilient twists and turns of a tree, the formation of silt deposits and erosion, the persistence of moss on a decaying log...the little things.  Over time, these observations shifted to see the trails compact and erode, waters waver and drift, and lands become modified and developed, jobs gained and lost, and local economies boom and bust.  An acute awareness of our anthropocentric approach to the natural world and our blind dependence on it developed, and with that a desire to do better and inspire others to do the same.  This love for the outdoors sparked a career in outdoor filmmaking, the desire to see our engagement in the world change for the better led him to pursue an MBA with emphasis on branding, and an appreciation for nature's resilience led to decades of passion driven exploration, observation and research that have resulted in him becoming a bit of an ecological naturalist.  Today, through blending this knack for nature nerdiness with his background in filmmaking and business, Ross works in science communications to effectively educate, constructively engage and inspire action today for a better, healthier world of tomorrow. Follow  and learn from Ross on Instagram via @nerdyaboutnature. 

Growing up in Australia, Anthony Bonello was late to the mountains but learned to ski in Chamonix, France when he left home after high school. These days, he calls Whistler, British Columbia, home and has become an award-winning adventure documentary filmmaker. Anthony co-directed "STAND", a surf and stand up paddleboarding (SUP) documentary highlighting the threats facing BC's west coast due to the proposed Northern Gateway Pipeline and tanker route through the Great Bear Rainforest. As a director and producer at Switchback Entertainment for Salomon TV, he has made films from around the world portraying the characters, places and cultures of the mountains, all while keeping pace with the athletes he works with. In 2016, Anthony led a ski/science expedition to Greenland with renowned glaciologist, Alun Hubbard, who discovered new processes affecting a potentially increased rate of global sea-level rise. The expedition became the film "Guilt Trip" that included a virtual reality educational component in collaboration with Google. As an advocate for protecting the wild places and focusing his lens on them, Anthony is enthusiastic and excited to be a part of POW Canada because the more we band together, the greater and more meaningful the impact.

Jeff Schmuck is the Editor of Forecast Ski Magazine, Canada’s premiere ski publication, and is hailed as a revered media figure and historian in the sport of freeskiing. Originally from Rossland, British Columbia, but now based in Vancouver, Jeff has worked in the ski industry for over 20 years. Throughout his career, he has travelled the world to cover numerous film and photo shoots along with nearly every major freeskiing event on the planet. During this time, as a result of visiting impoverished nations and encountering climate refugees, he became increasingly concerned about climate change, which inspired his passion for raising awareness about it and his involvement with POW Canada.

Meghann O’Brien is an independent backcountry snowboarder and northwest coast artist based in Vancouver, British Columbia. She has most recently been featured in the environmental snowboard films The Little Things (2014) and The Radicals (2018). Her multifaceted perspective is based on personal experience and touches the areas of athletics, indigenous environmentalism, fashion, and art. She focuses on the relationship between the body and the Earth, and advocates a holistic approach to snowboarding that includes cultivating relationships with the places we visit as snowboarders. Meghann’s main focus is on her path as a weaver and on connection to culture. Her work can be viewed at www.meghannobrien.com and on instagram.

Zoya Lynch is an award-winning lifestyle and action sports photographer based in Revelstoke, British Columbia. She earned recognition for her work with commercial contracts and featured photos in several reputable publications in the action-sports and travel industries. She was the winner of the 2014 Arc’teryx Deep Winter Photo Challenge in Whistler, BC. As both an athlete and an artist, Zoya’s camera has led her on expeditions to far-off mountain ranges in Kyrgyzstan, Nepal, Alaska, New Zealand, South America and Europe, as well as the forests, streams and peaks that surround her home in British Columbia.

Born in New Brunswick, Bruno Long has lived the past 20 years in the mountains of the West. Currently based in Revelstoke, British Columbia, he has been a professional adventure sports photographer for seven years, basing a fair amount of his work around self-propelled sports like backcountry skiing, mountain biking and ultra running. With a creative eye for the little moments, Bruno also likes to think about the big picture, creating images where many times the landscape is the focus and the action is secondary. As an ambassador for POW Canada, he would love to help educate more people (including himself) on how to travel in an environmentally-friendly way, create initiatives for more sustainable food practices, and help our future generations continue to enjoy our beautiful winters.

Reuben Krabbe is a photographer whose studio is anywhere beyond asphalt. Living in Squamish, he works throughout British Columbia creating images that encapsulate the beauty and ambition of life spent outside. Reuben works over the shoulder of film productions like Salomon Freeski TV, Matchstick Productions, Teton Gravity Research, and his images are seen in the pages of most ski magazines.

In 2016, Reuben had a major personal realization of the ‘depth of climate change hypocrisy and since then, has prioritized the pursuit of sustainability in his own craft. Since 2017, Reuben is proud to say that all of his work has been carbon offset.

Todd Easterbrook is an award-winning, British Columbia based Photographer. Often working for
brands within the action, adventure and outdoor industry, he helps tell their stories through
visually-striking imagery.

Having spent countless days in the backcountry, numerous nights in the woods and weeks on
end in an RV, he is no stranger to working in extreme environments.

His work resonates with a large audience and is ever evolving. He is passionate about the many
genres that encompass his way of life; action sports, adventures and the surrounding
landscapes.