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Athletes and industry influencers are the core of the POW movement. They have the vested interest, social capital and drive to mobilize outdoor enthusiasts around the common goal of climate action. On Saturday November 17, we held our first (soon to be annual) Athlete Summit in Vancouver which saw an all-star cast of top influencers gather for a full day of strategy and training sessions. Sessions included the latest in climate science and modeling with Peter Wood from the David Suzuki Foundation, effective communications strategies presented by Origin Communications, orientation to the POW Canada strategic plan and the Passion Into Purpose athlete tool shared by Marie-France Roy and Mike Douglas.

Collectively, the athletes gathered at the Summit had a social media audience of 1.2 million followers without adding partners/sponsors into the equation. We have a real challenge ahead but we love challenge! Bring on the challenge! Bring on the change! Bring on the POW!

Photos by Reuben Krabbe

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