HOT PLANET COOL ATHLETES | INSPIRING THE NEXT GENERATION TO FIGHT CLIMATE CHANGE
As climate change intensified, the need to educate and empower the next generation to take action became more crucial than ever. Our Protect Our Winters Canada Hot Planet Cool Athletes program answered this call by connecting our professional athletes, who had firsthand experience with the impacts of climate change, with high school students across the country. The program's goal was simple: to inspire the next generation to become passionate climate advocates.
Through fun and engaging school presentations and virtual events, Hot Planet Cool Athletes brought the reality of climate change to life. Athletes shared their personal stories, demonstrating how the warming planet was already affecting the sports and activities they dedicated their lives to. Whether it was snowboarding, skiing, or mountain biking, our athletes had witnessed changes in snowpack, weather patterns, and overall conditions that directly impacted their ability to train, compete, and enjoy the outdoors.
But it wasn’t just about sounding the alarm—Hot Planet Cool Athletes empowered students to take meaningful action. The program provided them with practical tools and knowledge to advocate for policies that protect the planet. By linking the love of sports with environmental stewardship, it fostered a deeper understanding of why fighting climate change was critical.
Since its inception, our Hot Planet Cool Athletes program has reached over 15,000+ students, sparking conversations and inspiring tangible change within communities. It was more than just a program—it became a movement that tapped into the power of sports to drive climate action. By showing students that they have the ability to influence the future, Hot Planet Cool Athletes helped ensure that the planet remained a playground for generations to come.