Based in Quebec, Jacob Lajoie brings a strong background in strategic marketing to the front lines of climate advocacy. Jacob focuses on creatively navigating our community networks to expand POW's membership base, driving impact through dynamic events, strategic partnerships, and regional engagement. His passion for the planet is entirely rooted in his love for the wild spaces he explores; when he isn’t at his desk, the avid traveler and natural people-person spends his winters splitboarding through fresh snow and his summers trail running and hiking deep into the mountains.
Jacob is thrilled to leverage his professional expertise to unite outdoor enthusiasts and take collective action to protect our winters for generations to come.