From competing internationally in freestyle snowboarding to working in marketing for small and big outdoor brands, Anne-Fred has always had sustainability in mind. With years of experience under her belt, she is now dedicated to using her skills and expertise for meaningful work. With her deep connection to nature and her unwavering commitment to protecting it, Anne-Fred is always keen for an adventure. Whether it's touring up the mountains of British Columbia, exploring single tracks on her mountain bike, or catching some mellow waves on the Coast.

Ali has worked with POW Canada in a variety of capacities since its inception, and took on the role of Executive Director in 2022. A recovering lawyer and management consultant, she couldn’t be happier to be turning her passion into purpose. Ali is a keen skier and hiker, and a mom to two awesome little humans. That accent you hear is Australian. 

Having grown up in the ski industry in Quebec, Anik has always been a passionate skier. Through the ski industry she was able to take on many exciting professional opportunities, most formidably working as the Whistler Blackcomb Brand Manager for over a decade. With a BCom in Strategic Management and Sustainable Development, she has always been driven to create purposeful campaigns and movements using the brand voice for good. Joining POW as the Programs & Marketing Director is truly a dream come true with being able to use her skills and experience to advance climate policy. As a mom of 2 young boys, it is important to her to give them a good example of merging purpose with work and play. She resides in Whistler, BC.

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Arianne is an outdoor enthusiast and a people person. She specializes in marketing and communication with her experience in advertising agencies and the outdoor industry. Deeply concerned about the planet and convinced that the climate crisis can be reversed with people working together, she has been a sustainability advocate for years. Her experience working in the outdoor industry allowed her to influence her team and partners to make a difference on a larger scale through meaningful campaigns and initiatives. She decided to become a vector of change by combining her passion for the environment and her knowledge and experience in marketing to the benefit of POW Canada as the Strategic Partnerships Director.

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Kieren joins POW Canada to share her experience in building a chapter program and experiential marketing fundraising events, helping us develop and align our community chapters and fundraising efforts.

Nat Knowles is a climate scientist, wilderness conservationist, and outdoor athlete. Her research focuses on mitigating climate change, managing its inevitable impacts, and using outdoor recreation and tourism for sustainable socio-economic development. She completed a Master of Science on these topics at the University of Oxford and is now a PhD candidate at the University of Waterloo. While currently an avid backcountry adventurer, as a former alpine ski racer she won two NCAA National Championships with the University of Denver, and represented Canada at the World Junior Championships and the World University Games.

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As a passionate cyclist and skier, social responsibility and environmental conservation are the guiding principles behind Max’s work as a designer. With over 10 years of experience at design agencies and pro sports teams, he wanted to use his creativity for something more valuable than product sales. Max hopes to contribute thoughtful and engaging work that helps grow POW Canada and its influence on climate policy.

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