FROM THE BEGINNING...

As our founding partner, MEC has been supporting us at the highest level since our very beginning in Canada! Their support allows us to develop our education and Diversity, Equity and Inclusivity programs. And as if it wasn’t enough, they support us through fundraising and membership campaigns to drive our mission forward.

Diversity, Equity, Inclusion, and Beyond

POW Canada acknowledged the fact that we needed to do better when it came to creating a more inclusive approach to our strategies. MEC helped us shift our approach. The fight against climate change and creating a cleaner more prosperous future needs EVERYONE on board.

ANNUAL SEASON OPENERS

Managing events throughout the global pandemic has been no easy feat. However, with MEC we have managed to create one of the best preseason events in Canada! From coast to coast, MEC stores around the country host a week long series of show-stopping lineup of films, chats with pro athletes, and giveaways to get you ready to kick off the snowy season. During the pandemic, MEC managed to migrate the event to a virtual format without losing engagement. 

ENTHUSIAST TO ADVOCATE

Launched in 2022, the Enthusiast to Advocate program is our latest and greatest tool for catalyzing change. We have tens of thousands of keen members nationwide and it is our duty to help them become advocates for change. With the help of MEC, we have created a series of videos aimed to take our engaged members to the next level.