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Mike Hopkins is a professional athlete, producer, and director. Working alongside the agency Juicy Studios, he runs an adventure-loving production team that embraces wicked stories. Based in the tiny mountain town of Rossland, British Columbia, Mike grew up surrounded by the outdoors. He has been calling “play”, his “work” for the past decade where he has been lucky enough to win awards, explore the world, and meet great people. During his travels, he experienced the impact humans have on the planet’s natural resources, so teamed up with POW to help communicate the systemic changes needed to work with nature rather than through it. That being said, here’s to chasing the next adventure!