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We believe in POWer in Numbers and our Partner Alliance is the perfect example. The stronger our partnerships, the stronger we are when it comes to advocating for POW Canada’s policy pillars. 

The Partner Alliance is a coalition of brand partners in the outdoor industry who share our values and mission of protecting our playgrounds to ensure a future for winter and summer sports. To achieve our goals as a not-for-profit organization, POW Canada relies on the generous support of individuals, businesses and foundations who share our vision. As such, we actively pursue grants and corporate contributions to help fund our educational, activism and advocacy programs.

Guru, Beyond Meat, Superfeet, Yeti, FATMAP and Icebug Canada, have recently joined our Partner Alliance, which now brings us to a total of 38 brand partners who support our mission to protect the future of our playgrounds and support the Paris Climate Agreement.

“We have an incredible line up of brand partners who are supporting POW’s mission year after year and we feel very lucky to include more industry partners who are endorsing us as they truly believe in our way of approaching the fight against climate change and want to join our community.” says Arianne Dufour, POW Canada Partnership Director.


For the team at Guru, Nature is part of their DNA. "The moments we live outside are the ones that allow us to connect and to find our true nature. This is why we’re proud to give the climate fighting movement in Canada the good energy it needs to move forward. Many climate victories have been achieved by the POW community already, and we hope we can help collect even more of them in the future." 


At Beyond Meat, we believe that there is a better way to feed the future by creating delicious, sustainable protein that is better for both people and planet. We are excited to partner with brands that share in our mission of addressing climate change and making a positive impact on the world. - Heena Verma, Director Of Marketing Canada


"At Superfeet, we believe success goes beyond what can be measured by numbers on a balance sheet — we put equal importance in building strong communities and protecting the planet that sustains us all.  We are proud to be joining forces with POW in Canada to support the critical work needed to help fight climate change.", says John Rauvola, President and CEO of Superfeet Worldwide


“By enabling people to safely experience the wonders of our world we hope to build a greater respect for it and in turn protect it. We believe sharing adventure with one another helps our relationships, local economies and leads to a sustainable future for the planet. We are proud to support POW and their positive actions to address the climate crisis and directly protect the land which gives us so many incredible adventures and experiences.” says Emily Berkel, FATMAP Community & Partnerships Manager



Protect Our Winters Canada is a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to address climate change. We believe our love of adventure in nature demands our participation in the fight to save and protect it. Located across Canada, with over 23,000 members, 38 Brand Brand Partners, and 14 Regional Chapters, our vision is for our communities and outdoor playgrounds to be healthy, safe, and resilient to a changing climate. We envision a future where we’ve transformed our economy and energy systems and cut our carbon emissions in-line with science-based targets the world agreed to in the Paris Climate Agreement.

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