POW Canada's growth is in large part due to our industry partners who are helping us to shine in the outdoor community and who support and elevate our mission throughout the year. We are always looking to grow our partner alliance to elevate our voice and engage as many outdoor enthusiasts as possible in our climate action work. We believe that the larger our community, the more leverage we have when seeking policy change.
The Partner Alliance is a coalition of brand partners in the outdoor industry who share our values and mission of protecting our playgrounds to ensure a future for winter and summer sports. To achieve our goals as a not-for-profit organization, POW Canada relies on the generous support of individuals, businesses and foundations who share our vision. As such, we actively pursue grants and corporate contributions to help fund our educational, activism and advocacy programs.
In Q4 of 2023, we are very proud to announce that we’ve onboarded Jones and Näak in our Partner Alliance. Which now brings us to a total of 46 brand partners who support our mission to protect the future of our playgrounds and support the Paris Climate Agreement.
Näak has been created to push the boundaries of performance using the most sustainable and complete protein sources available. This nutrition bar company started in Quebec by two friends who wanted to make an impact and drive change in the running world is now well established and they want to make a difference by expanding their impact, and POW Canada is proud to have them join our forces!
Being founded by the same founder as POW Canada, Jeremy Jones, Jones is a brand that is leading by example. Their main goal is to make the ultimate snowboarding gear that balances unmatched performance and durability with industry leading sustainable manufacturing practices. And at POW Canada, we are proud to partner with brands that are leading the outdoor industry towards sustainability best practices.
“Protect Our Winters has been a key partner for Jones since our founding in 2010, helping to facilitate tangible actions that align with our commitment to the planet. POW has played a crucial role in bringing the snow and outdoor communities together, unlocking their power and driving meaningful change at a policy level. We’re thrilled to now be working directly with POW Canada and their efforts to take action on local climate issues with global implications.” - Josh Nielsen - Marketing Director, Jones
Protect Our Winters Canada is a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to address climate change. We believe our love of adventure in nature demands our participation in the fight to save and protect it. Located across Canada, with over 30,000 members, 46 Brand Brand Partners, and 15 Regional Chapters, our vision is for our communities and outdoor playgrounds to be healthy, safe, and resilient to a changing climate. We envision a future where we’ve transformed our economy and energy systems and cut our carbon emissions in-line with science-based targets the world agreed to in the Paris Climate Agreement.