POW CANADA WELCOMES NEW PARTNERS FUELING OUR FALL SEASON
At Protect Our Winters Canada, we know we can’t do this work alone. Our partners are an essential part of the movement. Not only funding our campaigns, but also giving energy to POW, bringing fresh voices into the conversation, lending credibility, and helping us grow our collective impact. By joining forces, we’re able to reach more people, inspire more action, and strengthen the fight against climate change.
This fall, we’re excited to welcome four incredible partners, DUER, ENDVR, Specialized, and Giro, who are helping us fuel the season ahead.
DUER
As a Canadian company, DUER understands the importance of protecting our natural spaces now more than ever. Through financial donations, dedicated fundraising events, and participation in impact initiatives, DUER is showing their commitment to our mission. This includes joining POW Canada at this year’s Banff Mountain Film Festival, a powerful space to connect with our community and share what’s at stake.
“Our apparel is made for getting outside and embracing an active lifestyle,” said Gary Lenett, Founder of DUER. “It’s a natural fit for us to partner with POW Canada to help preserve the trails, forests, and wild spaces our clothing is built for.”
ENDVR
Launching this fall, our partnership with ENDVR will bring POW’s message directly to the retail floor across Canada. ENDVR’s platform will engage store associates with educational content and in-app activations to help them understand our work, become members, and inspire action among their colleagues and customers. By using digital tools to connect with the outdoor retail community, ENDVR is helping POW Canada expand its reach in a whole new way.
As Steve Gendron, CEO of ENDVR, put it: “Associates are on the frontlines, not just of retail, but of cultural influence. With ENDVR, they now have the tools to bring climate awareness and advocacy into every store.”
Specialized
With Specialized, POW Canada is pedaling deeper into the mountain biking space. Last year, Specialized supported our work through fundraising initiatives, and now they’re stepping up even more as we look to 2026, helping us reach our ambitious goal of 50,000 members by the end of the year. Our connection also extends to athletes like Finn Iles, who shares both POW’s values and Specialized’s passion for riding, creating the perfect bridge between sport and advocacy.
Giro
Giro is collaborating with POW globally to bring climate action directly into the gear riders wear. Through co-branded helmets and goggles featuring POW artwork, this partnership raises both awareness and funds for climate advocacy. Every purchase becomes a statement of support for protecting the outdoor environments we love, environments that are increasingly threatened by climate change. Together, Giro and POW are empowering winter sports enthusiasts to ride with purpose.
Together with DUER, ENDVR, Specialized, and Giro, we’re building momentum for a powerful fall season. Their support helps us connect with more communities, empower more people to take action, and keep advocating for the policies and solutions needed to protect the places and experiences we love.
But this movement is only as strong as the people behind it. If you want to join our Partner Alliance or business program, please email [email protected] !