This will knock your socks off!
Our friends at Smartwool announced this week that they are coming on board and joining POW Canada as a Founding Partner. We are beyond excited to have them join and support the team.
Smartwool is an industry leading outdoor apparel brand and they are serious about sustainability. They pride themselves on pursuing perfection when it comes to using ethically sourced materials for their products. Learn more about their mission to achieve sustainable products and why it matters to them here.
Smartwool will be packing a heavy punch with their involvement with sports beyond skiing and snowboarding. This will help immensely with POW Canada's mission to expand beyond snowsports.
OFFICIAL PRESS RELEASE
Smartwool Pledges to Protect Our Winters
Vancouver, BC and Steamboat Springs, CO – April 30th, 2019– Smartwool has pledged to support Protect Our Winters Canada (POW), a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to address climate change. According to POW, all other sectors of the Canadian economy have organized themselves in a way to hav
e influence over policy decisions which are important to their industry. The outdoor industry in Canada is massive, yet has never been organized in a way to have a collective voice and collaborative influence. POW’s mission it to unite them and advocate for large-scale policy solutions. “Smartwool believes in sustaining and preserving the awe-inspiring environment so that everyone has the opportunity to experience the joy of the outdoors,” said Corey Stecker, Smartwool sales and marketing director. “That’s why we are proud to support POW as one of our advocacy partner organizations that are fighting to protect our most treasured places and fostering a love of the outdoors in future generations.” The financial support from the Merino apparel brand will help raise awareness of climate change issues as well as fund Hot Planet Cool Athletes, a youth education program. Hot Planet Cool Athletes is a 45- minute multi-media in-school assembly focusing on the athlete’s personal experiences in the outdoors, and why they care so much, while providing an overview of curicullium based climate science, examples of what’s happening, and how students can make a difference. Designed as a turn-key assembly for both the athletes and the schools, it’s available free to any school interested in educating teens about climate change through an in-person, energizing, and informational climate assembly aimed at empowering students to address global climate change. “We believe the places we play should be protected now and shared with future generations ,” added Stecker.