Why This Partnership Matters
Smartwool and POW Canada unite to protect the outdoor spaces we love. Through responsible business, community engagement, and advocacy, we’re driving climate action together.
“Smartwool was founded out of a deep love for the outdoors. We’re happiest when we’re mountain biking through aspens, skiing fresh powder, and hiking ridgelines. We believe the places we play should be protected and shared. That’s why we set up our environmental advocacy program and partner with organizations such as POW Canada that are fighting to protect our most treasured places and fostering a love of the outdoors in future generations.” Marie-Elizabeth Lajoie, Marketing Manager, Smartwool Canada
Quick highlight of Smartwool’s sustainability best practices
- 100% Climate Commitment – Working towards circularity, reducing waste & emissions
- ZQ-Certified Merino Wool – Ethically sourced for sustainability & animal welfare
- Second Cut™ Project – Recycling old socks into new ones
- Carbon Neutral by 2030 – Cutting our footprint for a cleaner future
Learn more about Smartwool’s impact
What we’ve accomplished together
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SMARTWOOL GIVING BACK TO WINTERS For three years, Smartwool’s Give Back Friday & Giving Tuesday campaign has raised $12,300 for POW Canada, donating a percentage of sales to fuel our mission. Through an integrated communications strategy, we spotlight Smartwool’s commitment to climate advocacy while inspiring action.
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4 YEARS OF GARAGE SALE Smartwool has been a key supporter of one of our biggest fundraisers—the Garage Sale, where top athletes and brands raffle premium gear to support climate action. With Smartwool’s help, we raise $15,000 annually to protect the places we love. Together, we’re turning passion into impact. |
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