Woot Woot! Guess who’s coming on board as a partner? That’s right, The North Face! We’re thrilled to announce The North Face is officially a top tier partner of POW Canada! We’ll work closely with the Canadian arm of TNF who will support our efforts on climate change activism in Canada, and will help create and support regionally relevant initiatives for Canadians wanting to make a difference on the issue. Welcome TNF!
OFFICIAL ANNOUNCEMENT / PRESS RELEASE
The North Face Canada signs on as Foundation Partner with Protect our Winters Canada
Montreal, QC – February 28, 2019 – The North Face Canada today announced its partnership with the recently established Canadian chapter of Protect Our Winters (POW), a not-for-profit organization poised to be a leader within the climate change movement. The nonprofit is a budding alliance of outdoor enthusiasts, social innovators, and outdoor-centric scientists dedicated to connecting passion for the outdoors with positive climate action across Canada.
By educating, advocating, and inspiring communities and stakeholders across Canada, The North Face Canada will support POW’s mission and further the brand’s ongoing work around climate change. The North Face Canada and POW Canada believe that our love of adventure in nature mandates our participation in the fight to save and protect it.
Since POW’s creation in 2007, its efforts have expanded to include the wider outdoor sports community, growing from a kernel of an idea into a worldwide network of over 130,000 supporters – a social movement designed to activate a passionate community and create the will for meaningful climate action across the globe.
“Extending the long-standing partnership between The North Face and POW by working directly with POW Canada will allow The North Face to better support POW’s messaging efforts on climate change activism, right here in Canada, and help create and support regionally relevant initiatives for Canadians wanting to make a difference on the issue,” comments Carl Bissonnette, The North Face Canada Marketing Manager.
“As a recognized leader in the outdoor industry, The North Face brings an important and influential voice to our efforts to create impact on climate policy in Canada. The exciting part for us is their commitment to jumping on board at an organizational level and using the skills and experiences of staff and the entire brand to further our mission,” remarks David Erb, Executive Director of Protect Our Winters Canada.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.
Protect Our Winters (POW) is a not-for-profit founded by professional snowboarder Jeremy Jones in 2007. POW turns passionate outdoor people into effective climate advocates and leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change.