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Protect Our Winters Canada is very proud to announce our newest addition to our partnership Alliance, Fjällräven! A partnership with Fjällräven is a natural fit for Protect Our Winters Canada. This brand is leading by example when it comes to outdoor equipment. Made in harmony with the environment, they are always looking for more innovative and sustainable solutions.

POW Canada is excited to embark on a journey with Fjällräven to enable and inspire more people to spend time in nature, while protecting it. We believe that the more people are in connection with nature, the more people will want to take concrete action to protect land, forests, animals and waters. 


Everything we do has an impact on the environment around us and the people and animals that inhabit it. As an outdoor company, Fjällräven is acutely aware of this impact and they do their utmost to keep their environmental footprint as small as possible. And this is a team effort. Through this partnership, we aim to engage dialogue on the importance of environmental protection and sustainability, inspire Fjällräven’s community to live a healthy and sustainable life for a better future and invite their community to become climate advocates and leverage their voice with POW Canada.

Big goals, you’re asking? Fjällräven is already doing a lot to protect the environment and inspire their community to do so. The partnership with Protect Our Winters is a natural fit to elevate their work and continue in this direction.


“To put it simply, we love nature. Fjällräven and POW share the belief that everyone should be able to enjoy nature, and that caring for it is one of the most important things we can do to sustain it for generations to come. We are so excited to embark on this partnership with POW Canada, it just feels like a natural fit.’’ 

Emily Thompson, Global Community Manager at Fjällräven


Learn more about Fjällräven sustainability best practices here.

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