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We’re not gonna lie. Working at POW is pretty fun. We’re all skiers, snowboarders, mountain bikers and hikers, and we get to turn our passion for the outdoors into a true sense of purpose - helping to protect the places we care so much about.

But here’s a little secret. Sometimes the work we do wouldn’t exactly win you a bunch of friends at a party. When was the last time you and your friends had a mind-blowing conversation about tax credits? Or the effectiveness of various carbon pricing models? Or the year-over-year performance of the bond market?

That’s why you’ve got us, pals. We do the homework so you don’t have to, reading up on the not-always-exciting but usually-extremely-important stuff happening in the climate world, so we can figure out how it affects our community, and what we can do about it.

For example, last week, we joined 55 other environmental organisations in signing a letter to Finance Minister Chrystia Freeland about hydrogen tax credits. Why? Because the government is planning to introduce a system that would give tax benefits for investing in hydrogen, which is great, unless that hydrogen is fossil-derived, which is bad. We want to make sure that when the government is planning environmental legislation, that it thinks through all the potential impacts -good and bad- that could result, that measures are actually enforceable and that reporting is transparent, so we all know what progress is being made.

We don’t always share this work with you, because it’s not nearly as cool as POW athletes sending it, or asking you to take part in protecting things that you can touch and feel, like glaciers and old growth forests. But the boring stuff really matters, and we want you to know that we’re quietly nerding out in the background, working on influencing legislation, financial policy and more - so we can all keep sending it for as long as possible.

Want to wrap your grey cells around the tax credit issue? You can read the letter online, and check out the coverage in Bloomberg and the National Observer.

If you like the idea of taking climate action, but DON'T like the idea of getting eyeballs deep in fiscal policy, we have a great solution. Make sure you're a POW member! It's free, and it means we do the hard work for you - simply by adding your email address to our list, you make a difference, because when we talk to decision-makers, they want to know that we represent a large number of Canadians. And this month, signing up and referring a friend gets you double points in our #GameOn2030 challenge, putting you in the running to win some amazing prizes from partners like the North Face, Arc'teryx, Yeti, MEC and more!

Become a Member

We do more of the homework, so you can do more of this

Image: A female snowboarder stands on a rock surrounded by mountains

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