At Protect Our Winters Canada, we often say that we all need winter. And the truth is, winter needs all of us, too.

Today, we’re proud to welcome two new partners into our community: Every Man Jack and Sportlex.

Each brings a unique perspective, but both share a common belief: protecting the outdoors matters and businesses of all kinds have a role to play.

A Shared Commitment to the Outdoors

Every Man Jack is built on a foundation of naturally derived ingredients and a deep connection to the outdoors.  Their commitment to sustainability and responsible sourcing reflects a broader mission to reduce environmental impact and protect the natural spaces that inspire their products.

"As a B Corp, Every Man Jack is proud to partner with Protect Our Winters Canada. They have a rare ability to make climate advocacy feel accessible to every outdoor enthusiast, and is driving meaningful, lasting impact across the spaces we all love."
— Brad Handel, Senior Manager, Social Impact & Events

Sportlex, rooted here in Quebec, has long been connected to movement, performance, and community. Their proximity to outdoor culture and active lifestyles makes their support of POW Canada a natural extension of their values.

“As the founder of Sportlex, sport, and particularly winter sports, mean a lot. Whether for the Olympic and Paralympic sports that Sportlex works with, or for the winter activities that we do on a regular basis, we want to ensure that our mountain environments are preserved and protected. For these reasons, we’re proud to partner with POW Canada and support its activities.”
— Adam Klevinas, B.A., B.C.L, LL.B, Lawyer and Owner, Sportlex

We’re proud to align with both organizations as we continue to grow a diverse and engaged network of partners.

You Don’t Have to Be an “Outdoor Brand”

When people think about supporting POW Canada, they often picture ski companies, outerwear brands, or gear manufacturers.

But the reality is that climate change impacts far beyond the mountains. That means the responsibility and opportunity to take action extends well beyond traditional outdoor industries.

We’re seeing more and more organizations step forward because they recognize their connection to the outdoors, even if it’s not at the core of their business.

Whether you’re:

• A hospitality group welcoming visitors to outdoor destinations
• A consumer brand inspired by nature
• A local business rooted in its community
• A company looking to take meaningful climate action

you are part of this ecosystem. And you have a role to play.

Why It Matters

Outdoor recreation in Canada contributes over $100 billion annually to the economy and supports communities from coast to coast. But beyond the numbers, it represents something deeper: our connection to nature, to each other, and to future generations.

Protecting winter isn’t just about preserving sport. It’s about safeguarding livelihoods, cultures, and ways of life.

Join Us

To Every Man Jack and Sportlex: welcome. We’re proud to have you alongside us.

And to others who are wondering if there’s a place for you in this movement: there is.

You don’t need to be an outdoor brand to stand for winter.
You just need to believe it’s worth protecting.

Contact [email protected] to learn more on the partnership program.