Arianne is an outdoor enthusiast and a people person. She specializes in marketing and communication with her experience in advertising agencies and the outdoor industry. Deeply concerned about the planet and convinced that the climate crisis can be reversed with people working together, she has been a sustainability advocate for years. Her experience working in the outdoor industry allowed her to influence her team and partners to make a difference on a larger scale through meaningful campaigns and initiatives. She decided to become a vector of change by combining her passion for the environment and her knowledge and experience in marketing to the benefit of POW Canada as the Strategic Partnerships Director.