POW CANADA ANNOUNCES EXCITING NEW PARTNERSHIPS TO CLOSE 2024 STRONG
As we approach the end of a transformative year, POW Canada is thrilled to announce several new partnerships that will help us continue to push for climate action in the outdoor community. We’re excited to welcome Basecamp Resorts, Rab, Icebreaker, and Rally Beer into the POW Canada family as we enter the final quarter of 2024.
These incredible organizations share our mission of advocating for climate solutions while also empowering outdoor enthusiasts to make a meaningful impact. Whether it's through sustainable gear, promoting eco-conscious travel, or supporting grassroots climate action, each of these partners brings something unique to the table. Together, we’ll amplify our efforts to protect the environment we love, especially in light of the increasingly urgent climate crisis.
Basecamp Resorts: Sustainable Travel for Outdoor Adventurers
Basecamp Resorts, known for its eco-friendly accommodations in the heart of some of Canada’s most beautiful outdoor destinations, aligns perfectly with POW Canada’s mission. As we see the increasing impacts of climate change on winter sports, Basecamp is committed to providing sustainable lodging options that allow adventurers to enjoy the outdoors without leaving a heavy environmental footprint.
“We continue to witness firsthand the devastating impacts of climate change on the lands and communities across British Columbia and Alberta that we operate in—places that we love and respect deeply. Through this new partnership, our goal is to make a meaningful impact and to give back to the environments that give so much to us. We are proud to support P.O.W. as they work to restore and protect Canada’s most precious resources. This collaboration align with Basecamp’s commitment to sustainability and to caring for the places where we live, work and play,” said Geoff McLean, CMO, Basecamp Resorts.
Rab: Gear That Works with the Planet, Not Against It
Rab, a leading name in outdoor clothing and equipment, has long been committed to responsible manufacturing and reducing its environmental footprint. Their innovative approach to performance gear, coupled with a focus on sustainability, makes them an ideal partner in the fight to protect the winters we love. Our partnership launch party at the Banff Mountain Film Festival earlier this Fall was a resounding success. Over 300 outdoor enthusiasts gathered to kick off the winter season, while raising $15,000 for POW Canada, supporting our efforts to protect winter environments.
“This partnership is a natural fit for us as we aim to not only inspire but drive meaningful change with our communities- and give back to the environments we've drawn inspiration from for the last four decades.” Debbie Read, CSR Lead Rab
Icebreaker: Nature-Inspired Performance Apparel
Icebreaker, renowned for its use of merino wool and natural fibers, continues to set the standard for environmentally responsible performance apparel. By choosing natural materials over synthetic alternatives, Icebreaker offers outdoor enthusiasts clothing that is as kind to the planet as it is to the wearer. Icebreaker is making a powerful impact by supporting POW globally through both a collaborative product launch and a documentary project, spearheaded by POW Europe.
Learn more about Downstream, a scientific film project we funded with the VF Foundation. Research for this project explores the impact of glacier loss in three rivers across three continents and led to the making of a whitepaper and a documentary film. Inspired by the beauty and gravitas of the world’s glaciers, we created an exclusive design that shines a light on the Gorner Glacier’s solemn gauge of climate change. Explore the capsule collection.
Rally Beer: A Brew with a Purpose
Rally Beer brings more than just great taste to the table. As a socially-conscious brewery, Rally is committed to environmental sustainability and reducing its carbon footprint. With a focus on brewing responsibly and using local, sustainable ingredients, Rally Beer is helping to lead the charge for climate-conscious brands within the food and beverage industry.
“From day one, we knew we wanted to serve our community more than just great beer. At Rally, we’re a small group with a big collective heart. We care deeply about people and our planet, and are passionate about making a positive impact in the places and communities where we live, work and play. We consider Rally to be a first of its kind purpose-driven beer company which is why we created an impact engine to exist alongside our brand.” Logan Bonnett, Marketing Manager, Rally Beer Co
Looking Ahead
As we head into the final months of 2024, we’re energized by the commitment and support from our new partners. Each of these collaborations will help POW Canada continue to grow its movement, raise awareness, and drive action to protect our winters and the planet for future generations. Together, we’ll finish the year strong and set the stage for even greater impact in 2025.
Stay tuned for upcoming initiatives, events, and ways to get involved with POW Canada and our amazing partners as we work toward a brighter, more sustainable future!
If you want to join our Partner Alliance, please email [email protected]!