POW'S RESORT ALLIANCE GROWS, AND SO DOES OUR OUTDOOR RECREATION MUNICIPALITIES GROUP!
We launched a new Ski Resort Alliance and a new Outdoor Recreation Municipalities Group to advance climate action across Canada!
The Resort Alliance is a coalition of resort operators from across Canada who realize they can’t stay on the sidelines when it comes to climate change - their businesses and the future of skiing depend on taking bold action.
Resort Alliance members, including Tremblant, Blue Mountain Resort and Cypress Mountain, receive support from POW to help them commit to climate action in various ways. By taking steps like helping build the POW community through brand awareness and membership drives, educating their staff on the threat of climate change to the ski industry, hosting awareness and fundraising events and implementing strategies to reduce their carbon footprint – actions that showcase environmental leadership and a commitment to climate action.
‘It’s incredible to see such enthusiasm and willingness to join the resort alliance at a time when these resorts have so much on their plates already. It really shows that they see the program as a way to take action and find solutions in preserving the industry we all love.’ says Anik Champoux POW Canada Program Director.
As for the outdoor recreation municipalities, POW solidified a partnership with Climate Caucus, a non-partisan network of 400+ local elected climate leaders driving system change to transform our communities. Together, we founded the Outdoor Recreation Municipalities Group where councillors from resort towns from across the country have consulted one another on climate change mitigation and adaptation strategies. City councillors from Whistler, Squamish, Rossland, Cumberland, Nelson, Golden, Collingwood, Gibsons, Muskoka, and Revelstoke along with staff from Banff, Canmore, Jasper, Mont Tremblant and Blue Mountain have participated in monthly meetings discussing climate action in outdoor recreation communities.
“We have already seen amazing collaboration among these communities as they learn from one another, sharing ideas from resort staff housing to on-demand transit systems”, said Alex Lidstone, Executive Director, Climate Caucus.