THE LATEST NEWS
CLIMATE CHANGE VS. WINTER SPORTS; CAN ATHLETE ACTIVISM CHANGE THE SCORE?
At POW Canada, our Athlete Ambassadors are out in the mountains and glaciers all year round. They see the changes in the landscape first-hand, and for many of them, these changes can result in...
Read More ShareTHE PERFECT PAIR : SMARTWOOL AND CLIMATE ADVOCACY
I have an overflowing sock bin, yet only a select few, maybe just 4 or 5, make it into my weekly sock rotation. My apologies to the other 50 pairs patiently waiting. I'll admit,...
Read More ShareGETTING EXCITED FOR WINTER WITH 2 NEW PARTNERS!
After a long day of skiing, there's nothing like a refreshing beer. As winter approaches, it felt like the perfect time to introduce our two new partners. We're thrilled to welcome Atomic, as part...
Read More ShareANNUAL REPORT 2022
Take a closer look at what POW Canada has been up to and where we're going next. 2022 was year full of major wins, important learnings, and the development of new strategies that will...
Read More ShareSMARTWOOL : THINKING OUTSIDE OF THE FLEECE
Remember the Y2K scare as we approached the year 2000? Well, sustainability in 2030 often feels a bit like that—looming, with uncertain consequences. But it’s also a milestone year to work towards in terms...
Read More ShareFROM RUNNING TO SKIING, SALOMON MAKES EVERY STRIDE COUNT
While we just wrapped up #ClimbForClimate, you might have looked at your running shoes thinking it’s time for their retirement. I don’t know what it is, but I always found that the sight of...
Read More ShareCOURTS AND CLIMATE: TRANSFORMING LEGAL LANDSCAPES THROUGH LITIGATION
Earlier in August, the state of Montana made the news and no, it wasn’t about Yellowstone’s sequel series… For the first time in US history, the right to a safe climate was recognized as...
Read More ShareA GROWING MOVEMENT - SPEAKING WITH CHRIS RUBENS, THE FREESKIING FARMER
Presented by Yeti Photos by Bruno Long You might know Chris Rubens from one of his many ski films, effortlessly carving beautiful lines down big terrain. But these days you might be more likely...
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