THE LATEST NEWS
MAKE LYING BAD AGAIN
Let’s think about how progress works for a second… Decades ago, ski gear was heavy, uncomfortable, and far from the high-performance equipment we use today. Innovation didn’t stop because the old gear got the...
Read More ShareLOOKING BACK... TO MOVE FORWARD
Photo by Bruno Long - POW Canada Creative Alliance There’s always hope, if you’re willing to see it. While 2025 is off to quite the rock’n’roll start, we wanted to take a step...
Read More ShareWHISTLER'S SNOW BIZ
Written by Joanna Grealish, POW Canada Science Alliance Member Whistler… Snow us the Money! This winter’s started off with a bang! With a solid opening day base of 126cm, we’ve forgotten all about 2024’s...
Read More SharePOW CANADA ANNOUNCES EXCITING NEW PARTNERSHIPS TO CLOSE 2024 STRONG
As we approach the end of a transformative year, POW Canada is thrilled to announce several new partnerships that will help us continue to push for climate action in the outdoor community. We’re excited...
Read More SharePOW CANADA ATHLETE LOBBY TRIP IN OTTAWA | WE KIND OF CRUSHED IT
We don’t like to brag, but we kinda crushed it on our recent lobby trip to Ottawa. First off, we had an allstar delegation including olympians, resorts, business leaders and scientists. Secondly, we had...
Read More ShareIMPERFECT ADVOCATES VS HYPOCRITES | OUR LOVE OF ADVENTURE IS WHAT MOTIVATES US.
"You guys are a bunch of hypocrites". This is likely the most common comment we get and we totally understand why people would think this. We drive and/or fly to pursue adventures on lakes...
Read More ShareSNOW IS MONEY | PRESSURE THE DECISION-MAKERS TO TREAT IT AS SUCH.
Snow Me The Money - A thought experiment that leads to a different way of thinking. You are probably wondering how the heck do we even begin to quantify something as unpredictable and fleeting...
Read More ShareSIZE MATTERS | THE OUTDOOR RECREATION ECONOMIC REPORT.
Protect Our Winters Canada is excited to share our first-of-its-kind economic report measuring the size of the outdoor recreation economy in Canada…and trust us, it’s big! From coast to coast to coast, the mountains,...
Read More ShareA NEW PARTNERSHIP: ITAC X POW CANADA
Today, the Indigenous Tourism Association of Canada (ITAC) and Protect Our Winters Canada (POW) announced a new strategic partnership in support of ITAC’s Indigenous Tourism Development Fund. Through a revenue sharing model, the collaboration...
Read More SharePARTICIPATION CITOYENNE POUR PROMOUVOIR LA MOBILITÉ DURABLE
Écrit par Adam Saleh-Giguère - Chapitre de Québec Protéger nos hivers implique réduire nos émissions de gaz à effet de serre (GES) au quotidien. Au Québec, 43% de nos émissions de GES proviennent du...
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