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GETTING EXCITED FOR WINTER WITH 2 NEW PARTNERS!
After a long day of skiing, there's nothing like a refreshing beer. As winter approaches, it felt like the perfect time to introduce our two new partners. We're thrilled to welcome Atomic, as part...
Read More ShareANNUAL REPORT 2022
Take a closer look at what POW Canada has been up to and where we're going next. 2022 was year full of major wins, important learnings, and the development of new strategies that will...
Read More ShareSMARTWOOL : THINKING OUTSIDE OF THE FLEECE
Remember the Y2K scare as we approached the year 2000? Well, sustainability in 2030 often feels a bit like that—looming, with uncertain consequences. But it’s also a milestone year to work towards in terms...
Read More ShareFROM RUNNING TO SKIING, SALOMON MAKES EVERY STRIDE COUNT
While we just wrapped up #ClimbForClimate, you might have looked at your running shoes thinking it’s time for their retirement. I don’t know what it is, but I always found that the sight of...
Read More ShareCOURTS AND CLIMATE: TRANSFORMING LEGAL LANDSCAPES THROUGH LITIGATION
Earlier in August, the state of Montana made the news and no, it wasn’t about Yellowstone’s sequel series… For the first time in US history, the right to a safe climate was recognized as...
Read More ShareA GROWING MOVEMENT - SPEAKING WITH CHRIS RUBENS, THE FREESKIING FARMER
Presented by Yeti Photos by Bruno Long You might know Chris Rubens from one of his many ski films, effortlessly carving beautiful lines down big terrain. But these days you might be more likely...
Read More ShareCLIMBING TOWARDS A GREENER FUTURE
Last week, some big climate news hit the press: The Canadian government announced that it would end all “inefficient” subsidies to the fossil fuel industry. Currently, Canada hands out about $11 billion in public...
Read More ShareWEWENI BIMIBATOO | RUNNING GENTLY
When Melissa Arnott speaks in Anishinaabemowin, the whole room listens. Although we don’t understand it, there is a power in this language. Its flows and staccatos. Its unfamiliarity is striking, despite being one...
Read More ShareA LONG-TERM RELATIONSHIP - FJALLRAVEN’S UNIQUE APPROACH TO SUSTAINABILITY
What does it mean to have a sustainable relationship with your outdoor gear? It’s a question that I thought a lot about, maybe even too much, ahead of my hike with Fjällräven last month....
Read More SharePROTECTING WATER, PRESERVING LIFE - PRESENTED BY PATAGONIA
This week at POW Canada we’ve launched our summer campaign We Are Nature, and in it we’ve introduced one of our core brand pillars: protected nature. But what do we mean when we bring...
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