We get it, the holidays can be a tough time to stay environmentally-conscious. There is a lot of additional waste produced this time of year; excess food, packaging, gift wrap and all sorts of...

Our amazing brand partners are stepping up to support POW Canada all November long. Got some holiday shopping to do? Why not browse these offers — you might just find that perfect gift you...

CLIMATE CHANGE VS. WINTER SPORTS; CAN ATHLETE ACTIVISM CHANGE THE SCORE?

At POW Canada, our Athlete Ambassadors are out in the mountains and glaciers all year round. They see the changes in the landscape first-hand, and for many of them, these changes can result in...

THE PERFECT PAIR : SMARTWOOL AND CLIMATE ADVOCACY

I have an overflowing sock bin, yet only a select few, maybe just 4 or 5, make it into my weekly sock rotation. My apologies to the other 50 pairs patiently waiting. I'll admit,...

GETTING EXCITED FOR WINTER WITH 2 NEW PARTNERS!

After a long day of skiing, there's nothing like a refreshing beer. As winter approaches, it felt like the perfect time to introduce our two new partners. We're thrilled to welcome Atomic, as part...

ANNUAL REPORT 2022

Take a closer look at what POW Canada has been up to and where we're going next. 2022 was year full of major wins, important learnings, and the development of new strategies that will...

SMARTWOOL : THINKING OUTSIDE OF THE FLEECE

Remember the Y2K scare as we approached the year 2000? Well, sustainability in 2030 often feels a bit like that—looming, with uncertain consequences. But it’s also a milestone year to work towards in terms...

FROM RUNNING TO SKIING, SALOMON MAKES EVERY STRIDE COUNT

While we just wrapped up #ClimbForClimate, you might have looked at your running shoes thinking it’s time for their retirement. I don’t know what it is, but I always found that the sight of...

COURTS AND CLIMATE: TRANSFORMING LEGAL LANDSCAPES THROUGH LITIGATION

Earlier in August, the state of Montana made the news and no, it wasn’t about Yellowstone’s sequel series… For the first time in US history, the right to a safe climate was recognized as...

A GROWING MOVEMENT - SPEAKING WITH CHRIS RUBENS, THE FREESKIING FARMER

Presented by Yeti Photos by Bruno Long You might know Chris Rubens from one of his many ski films, effortlessly carving beautiful lines down big terrain. But these days you might be more likely...