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CHINA THROWS DOWN THE GAUNTLET WITH PROGRESSIVE PLAN TO CARBON NEUTRALITY
When you talk to people about progress on climate change, how often do you hear "well our emissions are nothing compared to China and until they take it seriously, why should we?";. Well, China just...
Read More Share#NEWPATH: CAMPAIGN SUMMARY
Carrying momentum from the #RejectTeck campaign, we had high hopes for massive engagement from members, ambassadors and brands during our #NewPath Campaign. Although our Enthusiast to Advocate Tool is still live for anyone wanting to send...
Read More Share#NEWPATH: LETTER FROM PARTNERS TO MPS & PM
We have THE BEST partners out there. We know the outdoor industry is massive and with that comes significant political and economic influence. These brands are committed to elevating POW Canada's policy agenda at a...
Read More ShareCAN CLIMATE CHALLENGE
Win a signed Jeremy Jones snowboard and POW swag pack! When 22 year old, Hugo Lapointe from Repentigny Quebec was temporarily laid off from his job as a technician @universeboardshop due to COVID, he was...
Read More SharePOW HAS GONE VIRTUAL
Like many others we know that being able to change and adapt during these times is very important. We know that you can't leave the house or town to attend POW Events which is...
Read More ShareA RACE WE CAN WIN
By Dan Wilcock, CEO of Canada Games, Originally Published by SIRCA Race We Can Win: The Sports for Climate Action Framework, by Dan Wilcock, CEO of Canada Games.We all have an understandable desire to...
Read More Share#FACTBACK: 2020 WORLD CHANGING IDEAS FINALIST
We are proud to announce that the “Fact Avalanche” our project with SidLee, is a finalist in the Advertising category of Fast Company’s 2020 World Changing Ideas Awards.The World Changing Ideas Awards honour the businesses,...
Read More ShareCORONA VIRUS & CLIMATE CHANGE
It has been impressive to see how the Canadian government has responded to COVID-19. It’s a crisis of epic magnitude and has sent tremors through every province and territory resulting in unthinkable pain and...
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